Siena Goggia
Graphic Design - Apparel & Merchandise
Who I’ve Worked With
Apparel & Product Development
As a designer with 7+ years in graphic design and 5+ years in apparel, I am currently leading women’s swimwear design at Jack’s Surfboards.
My work spans from concept development, tech packs, fittings, production coordination, and visual assets for both retail and digital.
Focus areas:
Pattern Design
Apparel Design (swimwear, lifestyle, custom collections)
Production Design and Technical Design set up
Branding and visual identity
E-commerce and marketing design
Packaging, merchandise, and in-store displays
Born and raised on the California coast, I grew up around sports, movement, and creativity. After earning a BA in Graphic Design and competing as a Division II water polo athlete, I began my career at a branding agency. I later transitioned into apparel and product development, and now focus on designing women’s swimwear and merchandise in the retail space.
I’m also a 500 hour Registered Yoga Teacher, teaching Vinyasa and Yin Restore classes across Orange County. My classes focus on breath, movement, and community.
Meet Siena
Recent Work
