Siena Goggia
Graphic Designer
Apparel & Product Development
As a designer with 7+ years in graphic design and 5+ years in apparel, I am currently leading women’s swimwear design at Jack’s Surfboards.
My work spans from concept development, pattern making, technical design packs, fittings, production coordination, and visual assets for both retail and digital.
Logo & Web Design
Focus areas:
Pattern Design
Apparel Design (swimwear, lifestyle, custom collections)
Production Design and Technical Design set up
Branding and visual identity
E-commerce and marketing design
Packaging, merchandise, and in-store displays
Focus areas:
Vector Art
Branding and visual identity
E-commerce and marketing design
Print Production set up
Who I’ve Worked With
Born and raised on the California coast, I grew up around sports, movement, and creativity. After earning a BA in Graphic Design and competing as a Division II water polo athlete, I began my career at a branding agency. I later transitioned into apparel and product development, and now focus on designing women’s swimwear and merchandise in the retail space.
I’m also a 500 hour Registered Yoga Teacher, teaching Vinyasa and Yin Restore classes across Orange County. My classes focus on breath, movement, and community.